Dealer MAP Pricing Guidelines


January 1, 2014

To protect its brand, Avon Grips establishes the minimum price at which an Authorized Reseller may advertise Avon Grips products (“MAP”). Avon Grips does not dictate the price at which an Authorized Reseller resells its products. However, to the maximum extent permitted by law, Avon Grips requires all Authorized Resellers to adhere to the MAP Pricing outlined below (and as modified by Avon Grips from time to time in its sole discretion) for products sold individually or bundled with other third party products or services.

All Products listed will have a MAP retail price. Listing a price lower than its MAP retail price next to the feature MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for price”, automated “bounce-back” pricing emails, pre-formatted email responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes “advertising” under this MAP Policy. This MAP Policy also applies to any activity which Avon Grips determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as ‘group purchases’ and the like.

Prices for Avon Grips products that are below MAP may not appear in any online search tool (eg. Google Shopper, Price Grabber, NextTag, etc.) where your website is linked as the source.

Note: Certain online sales strategies result in advertised pricing that is below MAP. In the case of “add to cart” or “click here to see our low price” strategies, for example; Google Checkout will advertise the last price paid. Therefore, when products are sold at prices below MAP, an advertising event occurs to the next consumer because they see the product and the “last price sold” without having to “add to cart”. This inadvertent advertising is not permitted and must be monitored by the Reseller or risk jeopardizing their Authorized Reseller status.

MAP Pricing must be displayed on the “Catalog Page” (page that displays when the site is searched for Avon Grips products). Prices with “strike-thru” or no price with a redirection to “Check-out Cart” to see a price that is below MAP is considered a violation of the MAP Policy. Using advertised discounts on products when added to a web-cart is not permitted (for example, an Authorized Reseller cannot state “10% off Avon Grips or all products when added to the cart”


MAP pricing for all Avon Grips products is equal to MSRP.

Avon Grips reserves the right to use promotional prices from time to time that may or may not include the use of instant, mail-in, or online rebates. Upon Avon Grips written consent, these promotional prices may be marketed by Authorized Resellers with strict adherence to guidance provided by Avon Grips. This includes site-wide promotions such as “10% off on all items at checkout for a limited time,” if approved by Avon Grips.




Avon Grips has a two strike policy on MAP violations. The first strike results in a warning email directly to the Authorized Reseller. The second strike will result in the removal of the partner from the Authorized Reseller program entirely. Contact will be made with all Authorized Distributers by a representative of Avon Grips, and the Authorized Reseller will be placed on a “Do Not Sell List” in order to stop the violations from occurring again.

Avon Grips reserves the right , in its unilateral discretion, to take other action with respect to any reseller that violates this MAP Policy. The MAP Policy will be enforced by Avon Grips at its sole discretion.

To report a MAP violation, please email details to [email protected]


MAP Pricing – The lowest price at which an Avon Grips product can be advertised for each individual Avon Grips product.

*Minimum Advertised Pricing policy is in effect wherever it is not prohibited by law.    


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